If you’re looking to send email marketing campaigns to your audience, you have a lot of options to choose from. The top contenders for email marketing are Mailchimp and Klayvio. We’ll take a deeper look at the features of each solution, understand the pricing options, and give a few suggestions to see which service is … Read more
Have a bunch of contacts that you want to start emailing? Mailchimp allows you to import and store contact information, such as name, email address, location, and much more. Once you import your contacts to Mailchimp you can begin to send campaigns and segment your subscribers for different marketing purposes. Contacts can be found and … Read more
As with any company, nonprofits are required to invest heavily in marketing to create awareness, boost social engagement and garner enough attention to attract potential donors to their causes. Similar to any profit-driven company, email marketing will likely form part of a well-balanced marketing strategy for nonprofits as well. There are a few email platforms … Read more
What better way to understand what your audience is looking for than to ask them directly? Surveys and polls give you valuable insight into what your audience cares about most, and allows you to make data-driven decisions from the results of your survey. Surveys and polls are a wonderful tool to better understand your audience’s … Read more
Most business owners and startup experts can agree that launching a business, growing it into a successful endeavor, and then keeping it relevant in the minds of the consumer can be challenging. At the forefront of any successful business, you will likely find an email marketing program such as Mailchimp or ActiveCampaign working behind the … Read more
Mailchimp allows you to configure SPF and DKIM records to authenticate your custom domain. You can still send emails without authenticating your domain, but some major email service providers (like Gmail or Yahoo Mail) may mark your emails as spam if you don’t have the proper SPF & DKIM records. Adding these records and authenticating … Read more