What is Ad Blocking Recovery? How to Setup on AdSense

Ad blockers are the bane of a webmaster’s existence. Ads support much of the free content that exists on the web today, and without them, many publishers will be unable to support their websites and continue creating content. That’s why it’s important to enable the Ad Blocking Recovery option with AdSense to display a message to users of your site asking them to turn off their ad blocker to access the site. If you aren’t using AdSense, there are other ways to ask users to disable ad blockers.

What is ad blocking recovery?

Ad blocking recovery is a feature in Google AdSense that allows you to display a message to all users of your site who are using an ad blocker. The message is customizable and allows you to recover lost revenue from visitors who would otherwise never see your ads.

How do I set up Ad Blocking Recovery on AdSense?

Prefer watching a tutorial on how to setup ad blocking recovery instead? The video below will walk you through the process from start to finish.

Ad blocking recovery with AdSense tutorial video

Time needed: 15 minutes

To set up Ad Blocking Recovery, you must already have an AdSense account approved to show ads. The entire process from start to finish shouldn’t take longer than 15 minutes.

  1. Login to Google AdSense and navigate to the ad blocking recovery section

    You must have a valid Google AdSense account to set up ad blocking recovery. First, log in to your AdSense account and click on the “Privacy & Messaging” tab on the left-hand side of the page. Click on the “Ad blocking recovery” card at the bottom of the page. Click “Continue” on the next page.navigate to the correct place within adsense

  2. Click “Create message” to start creating your message

    On this page, you’ll see three tabs, “Messages”, “Tagging”, and “Settings”. On the “Messages” tab, click on “Create message”.screenshot of the page in adsense which allows you click on a button

  3. Add your site and site logo

    Add all the websites that you want to show the message to by clicking on the “Add site” button. When you select a site, you have the ability to add a logo, custom choice URL, and Footer URL. Click on “Add” under the Logo column to upload a logo that you’d like to display on the site. We’re not going to add a custom choice URL or Footer URL at this time, but you can come back and change these settings later if you’d like. screenshot of the add logo option on adsense website

  4. Add a language and select user ad blocking options (optional)

    Select the primary language that your users who visit your site can read, along with any other languages that your visitors might read as well. You also have the ability to “Add custom solution”, but this is meant for more advanced users so it’s best to leave this option unchecked. Click on “Continue” to proceed to the next step. screenshot of the create your ad blocking recovery message page

  5. Design your message

    Click on the paint icon in the right-hand corner to design a message. You can change the font, font size, colors, and overall layout of your message that is displayed to users who have ad blockers turned on.design your message screenshot

  6. Publish your message and find the

    When you’ve finished designing your message, click on the “Publish” button to be taken back to the privacy and messaging section of AdSense. Now it’s time to grab the tagging code that needs to be placed in the header of your website. Click on the “Tagging” tab and you’ll see an Ad blocking recovery code that can be copied.ad blocking recovery tagging code section of the site

  7. Add the code to the header of your website

    Now all you need to do is add the code you copied to the header of your website. To do so in WordPress, the easiest way is by downloading a Header or Footer plugin and pasting the code in the header section. A good plugin to use is WPCode – Insert Headers and Footers, available for free from the WordPress plugin website. Once you install the plugin, go to the plugin settings and paste the code you copied from AdSense in the header area and click save.WPCode – Insert Headers and Footers screenshot of the plugin page

  8. Check that your message is showing properly

    Once you save the code in the header of your site, check to make sure that the message is working properly by navigating to your website with an Ad Blocker turned on. If you’re successful, you should see a message appear that instructs you to please turn off your ad blocker

Why is my ad blocking recovery message not showing?

Some ad blockers have started to block all scripts owned by Google, including the script that allows the ad blocking recovery message to be shown. In this case, it may not be possible to show messages to these users. We’ve tested this with Ad Block and Ad Block Pro, and the message is shown with both extensions.


Ad blocking recovery messages are a great way to recover ad revenue that you would otherwise never receive from users that are enabling ad blockers. It’s important to make sure you aren’t overwhelming your audience with ads to the point where they have a poor user experience on your site. Instead of showing ads, you can also utilize affiliate marketing links in your content to earn without having to display advertisements or ask your users to donate to your site.

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